Health committee  Maybe I could start.

Health committee  I do. I want to jump in. A number of witnesses earlier today said that the CRTC code is voluntary. It's voluntary in name only. There is no licensed broadcaster that will put any beverage or alcohol ad on television or radio without a review stamp by Ad Standards Canada, which a

Health committee  So 26%.

Health committee  I noted in our testimony that if a product is listed by a liquor board, it has a maximum 30 milligrams of caffeine per serving. So in a single-serving container, the maximum is 30 milligrams.

Health committee  There is. Every product is tested by a liquor board.

Health committee  No, that includes guarana and all naturally occurring caffeines whether it comes from coffee, tea, cola, or anything else.

Health committee  That was in our presentation. There have been a number of products that have been presented to the public as alcoholic energy drinks but that are not really alcoholic energy drinks. So a product like Octane 7, Mojo, would have label statements on it that said it was a source of e

Health committee  We don't sell in corner stores in Quebec.

Health committee  We're spirits. We sell in private stores in British Columbia, in Alberta, in Saskatchewan. We advise retailers about what kinds of risks there are of having our products on—

Health committee  Every corporation has choices to make in terms of how importantly they value different aspects of their business. Retailers have a choice to list a product or not list a product. They have a choice to put it on promotion or not put it on promotion. None of that is forced on them.

Health committee  The vast majority do a very good job. It's the outliers who are the problem.

Health committee  Thank you for the question. I will answer in English. The fact that this product was stolen is obviously a specific occurrence, but it can happen that there is theft in liquor stores owned by government agencies as well, so theft is a problem. The issue, of course, is that as a

International Trade committee  We're strong supporters of the Korea and Colombia agreements, as well as the agreements with Europe, CETA. Those are great export opportunities for us. Looking forward, we just put in a letter of strong support for TPP-11. In fact, TPP without the U.S. has maybe even more upside

International Trade committee  We have no real market access problems exporting into either the U.S. or Mexico. What we are looking for, really, is to take some costs out of the business by having greater regulatory harmonization. Our model has two things. One is the TPP annex, where a lot of work was done t

Finance committee  I am well, thank you.