Agriculture committee  Again, I know that B.C. has a robust program. We just received $75 million from the Ontario government, but that's an investment in marketing, in infrastructure. That means renewing vineyards and important things like technology to keep us whole through these cold winters. I'm no

Agriculture committee  I think that's why, through the Canadian Vintners Association, they received some federal marketing dollars, but I think what we're trying to say is that rather than just the matching dollars we have.... I was pointing out why Ontario is putting in $75 million. That is not matchi

Agriculture committee  Absolutely.

Agriculture committee  I think any procurement policy that encourages the purchase of Canadian product is good for Canada, so we would certainly be supportive of that. And whether or not we could get a choice for Canadian wine to be on national airlines, to ensure that any promotion that the Canadian g

Agriculture committee  Certainly, as I said earlier, I think this is a simple ask. While we want to break down interprovincial trade barriers, I think what we're asking for is a way to help do that, to put forward a strong marketing campaign for Canadians, and this Canada brand concept is important, I

Agriculture committee  Oh, my $100 million was out then. I'm sorry.

Agriculture committee  That's definitely something on which we have a lot of studies. They get support both for domestic and for international campaigns. When you're buying into a promotion at the LCBO, there are subsidies for a lot of those wine regions, such as Australia and New Zealand, and we've ta

Agriculture committee  But I think that's the consumer dynamic.

Agriculture committee  No, I don't want to correct the statement, because I'm correct in my statement. First of all, the fact is that we did apply for the money, but we're not allowed to apply because we must have a national perspective. We weren't allowed, as a domestic industry, to apply. That's why

Agriculture committee  Yes, certainly. The Canadian Vintners Association is probably one of the appropriate representatives. I'll give you a quick idea. I think we're all willing to step up and be contributors towards a marketing program, but we need that support federally, because in Canada we don'

Agriculture committee  I think you do see—

Agriculture committee  No, if you go into most Ontario liquor stores, you'll see that there is a very dedicated section to VQA wines. Distribution is always tough. Obviously, when you're deriving a lot of your revenue from taxes, and you have this open market system and a monopoly at the same time, it'

Agriculture committee  Yes.

Agriculture committee  We do.

Agriculture committee  I wouldn't want to be speculative, because I could go from $1 million to $500 million, but that is where CVA has already made some submissions in the past. We are one of the partners across Canada, and certainly we will work with anyone to come up with a strategy that would be mo