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Environment committee  They'll tell me later what I got wrong. Of the folks who were going to present, one is Bob Lowe. Bob is a rancher from southern Alberta. He is currently also the chair of the Alberta Beef Producers. He chairs our environment committee. It's unfortunate that you don't have him he

May 12th, 2016Committee meeting

John Masswohl

Agriculture committee  I would say the answer is very similar for veterinary medicine and products, whether you're talking about a hormone implant or a feed additive, or any other medicinal product used in livestock production to control parasites, etc. Health Canada has its veterinary medicine direct

April 18th, 2016Committee meeting

John Masswohl

Agriculture committee  Yes, Malaysia is probably a market that will be significant in the future. Until now, it hasn't been. Again, it's very similar to Vietnam. The difference between Vietnam and Malaysia is that Malaysia still has BSE trade restrictions, and we can't ship beef to Malaysia. With these

April 18th, 2016Committee meeting

John Masswohl

Agriculture committee  Just to add to that, we have a couple of international initiatives that we're involved in as well. We belong to something called the International Beef Alliance with the United States, Mexico, Australia, New Zealand, and now some South American countries as well. One of our key

April 18th, 2016Committee meeting

John Masswohl

International Trade committee  Well for Korea we are, definitely. In Europe, we have some technical work to do in terms of equivalency of our meat inspection standards. It brings us into some other issues. In Alberta there are challenges having enough labour, so we need a good labour strategy. A lot of the pac

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  When those jobs are not available, it's the value-added product that suffers.

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  Yes, I would say there's very strong support for it. Cattle producers know that we derive the most value for our cattle when the companies that turn those cattle into meat and products are able to market each of those pieces of the animal to the country, the buyer, that's willing

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  You know what? We look at the future and we know that right now cattle prices are extremely high. We've certainly had a lot of bad years and we think it's our turn to be making some money. What that says to the average cattle producers is that if they're getting a high return, th

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  Yes. We'd really be in trouble.

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  What we've lost is at the low end. We've lost a lot of the frozen product. Bone-in products have been very important in the Korean marketplace.

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  Yes. We figure we can get beyond the $50 million. Previously, $50 million was our best year, in 2002.

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  If we're talking, say, about $10 million worth of trade, it's 2.7% of that. By my math, that's $270,000, which goes directly into the Korean government as tax revenue. But I think in reality what ends up happening if the differential gets too large is that Korean importers would

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  I think our fear is that if we lose any more time, then we're done in that market. If we drop to a 10.7% differential, it's going to be very difficult to maintain any shipments. With an 8%, we can hang on to some really meaningful access. We're still doing in the neighbourhood of

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  Thank you, Mr. Chairman. Again, it is always an honour to appear before the committee. I also want to take the opportunity to congratulate you, Mr. Chairman, on your election. We know things are in good hands with someone who understands as well as you do the connection between

October 2nd, 2014Committee meeting

John Masswohl

International Trade committee  I guess at some point all products, from all cattle, come into our sector, regardless of the breed of the animal. We are very cognizant that veal is an important market in Europe, and we're very cognizant that we have producers who want to access that veal. We made sure that ve

November 21st, 2013Committee meeting

John Masswohl