Bill C-414 (Historical)
An Act to amend the Competition Act and the Food and Drugs Act (child protection against advertising exploitation)
This bill was last introduced in the 39th Parliament, 2nd Session, which ended in September 2008.
This bill was previously introduced in the 39th Parliament, 1st Session.
Peter Julian NDP
Introduced as a private member’s bill. (These don’t often become law.)
Introduction and First Reading
(This bill did not become law.)
March 22nd, 2007 / 10:05 a.m.
Peter Julian Burnaby—New Westminster, BC
moved for leave to introduce Bill C-414, An Act to amend the Competition Act and the Food and Drugs Act (child protection against advertising exploitation).
Mr. Speaker, I introduce today a bill to amend the Competition Act and the Food and Drugs Act to provide child protection against advertising exploitation.
What we see with children is an overload of commercials and advertising. Essentially, the bill would ban commercial advertising or promotion of products such as fast foods, drugs, cosmetics, and devices aimed at children younger than 13.
The average Canadian child sees 350,000 commercials before graduating from high school. That is an astonishing number. This type of bill has already been in place in Quebec. We have found that the bill in Quebec has led to 3.5 million to 8.1 million fewer fast food meals being consumed by Quebec residents.
This worked in Quebec to reduce junk food consumption. I hope the House will support this bill.
(Motions deemed adopted, bill read the first time and printed)