Well, no, I want my farmers to own that value-added. I want them to be part of that value chain, and that's what we're working towards. I have spent 23 years in the export business. A lot of the pasta plants that were started in western Canada have failed because they weren't competitive. You have a single-desk seller and a single supplier. It's that simple.
On the malt growth that my colleagues were mentioning, when was the last time you heard about a brand new malt plant coming to Alberta? When was the last time you heard about a brand new malt plant going into northern Idaho? It was very recently, and the reason it went there was because it does not want to have a single source of supply. So would you rather be an exporter of malt barley or have that industry in Canada? That's really the crux of it.
To say that no grain company would spend the money to brand Canadian wheat...the Wheat Board uses 26 agents of the board. Guess what? They're the grain companies. They do a lot of these sales. In fact, it would be interesting to understand how many of them they actually do and how much of the marketing they actually do. To say that the beef companies or the beef guys don't do any marketing simply because they're not in a monopoly is ridiculous.
If I own the plant or I'm a farmer involved in the plant, damn tootin' I'm going to be doing some marketing. But I'd rather have that plant down the road from me so I can ship to it, make a deal with it, and grow the type of organic grain it wants. I can make that contract directly between myself and the plant, rather than having this huge middleman in between who is supposedly taking premium for the producer. I am the producer. I want to make the deal myself, and I think it's important we look at that.