I'd like to think that, but I'm not too sure it happens, unfortunately. It may happen more at a subconscious level. When using that can of something, as you are opening it or holding it, you may be reading it. I don't think people are very likely to sit down and read all of the labels the way they read the box of cereal as it's sitting in front of them on the table at breakfast time. We just don't have the time to do that, unfortunately. Time pressure is one of the greatest problems we face these days.
On April 17th, 2008. See this statement in context.