That's why, in the past, it used to be Canada Number 1 White. That's what all honey was called, because it was based on the colour, not the content. That's why it's now Canada Grade Number 1, 2, or 3 for Canadian honey only, and the blended or imported honey is Grade Number 1, 2, or 3. It's very important to have that distinction.
Not all consumers may realize the difference, but a lot of them do. Due to the bee losses right now, people are more aware of it. I think they notice it a lot more. Now it's a matter of implementing it.