And it wasn't just a shelf on one side that has the industrial-type bread.
I think this is where we are missing an opportunity in western Canada. I think we also need to look at that much more closely in all of Canada. We tend to look at hard red spring wheat and durum as being the only crops that we produce in this country. This takes us outside of the Canadian Wheat Board argument, that gap in between, which is not being filled. It can be filled by people outside of this country, but our farmers can't produce the products that would go into those markets.