Essentially a lot of farmers in the NFU are of the opinion that the current domestic food system is totally broken. So this is an alternative strategy, not a solution for everybody, but a system that's based on fairly traded coffee and bananas. We're used to that on an international basis, as consumers who are interested can purchase food that's produced to a certain standard or in a certain way.
So we would create that organization within the country, within the domestic food system. Essentially, in terms of sustainability, the price negotiations would be for the cost of production plus; and then whatever the consuming public were interested in having as a standard, they would negotiate that within this body.
So it wouldn't be legislation per se against the retailers—although, personally, I have no problem with legislating retailers.