I can get it for you. It's a Danish company. I have the information at home, so I'll pass it on.
One of the things I would say, though, is what drove me to going overseas or going somewhere.... I just went down to Wayne's office; he's got the book on embassies. I didn't know that you had to dial 011 to get out, because I had never dialed more than one, so it was quite a stretch. But one of the ways of getting extra money out of the marketplace is finding partners. Value chain is an overused term sometimes, but a value chain marketing system if you can find partners...and there are people, there are companies around the world who are willing to actually work directly with farmers, who are concerned.
On our canola oil now in Japan, we've got pictures of us on the bottles. I'm selling dandelion roots. When they asked me if I could grow dandelions, I thought holy crow, where do I find seed? And I had to find something to plant them in. But we're growing dandelions and we're making dandelion coffee and sending it over, and they've got a picture of me in the field holding the dandelions.
So there are ways of taking something that as farmers we have absolutely no idea we can make money from. We're asking the marketplace if there's something we can grow instead of us growing something and trying to sell it and then if it fails, asking the government....
I had a guy ask me one time what I was farming on our farm. I said we had beef cattle, and he asked me why. I said, well, because we chose to buy beef cattle years ago and get out of the dairy. He said did you do a market study, and I said no. He asked what breed we had, and I said Angus. He asked if we would do something different, and I said no, and so on. At the end of the day he said, “You just described a hobby. You're doing what you want to do because you want to do it and you've never done any research into the marketplace.”
I do feel that as farmers we have to be more proactive in finding markets, but we need to have the support sometimes to get us there.