I think every element is quite important. As I mentioned earlier, we're a very grounded organization. It's amazing because in this budget you've got something like 40 or 45 associations all over Canada; if I'm wrong, correct me. Every year, from the beginning of time, we've added associations left and right—we don't know from where—and at the end of the year we're lapsing a lot of money that is not used by the association. I think one of the solutions might be to fund the most established associations throughout the country—and you've got three here at the table—instead of trying to cut the budget of the associations that are very productive around the world. This would be one part of the solution.
As far as the rest is concerned we have a budget every year and every year we're looking for money. Companies are still asking for more and more because the competition is very fierce around the world, even for our big producers like Lassonde, who has to face Pepsi or Unilever, or Biscuits Leclerc, who fights against Kellogg's. These guys need government support.
When we're in bad times it's not the time to cut. On the contrary, we should put in more money to sustain the effort we've put into the markets for the last three, four, five years.