The organic sector, as part of the round table process, developed a strategy that was reflective of the whole chain. They used it to apply to federal government programming, whereby they got 75% funding, with the industry contributing 25%.
In fact, in the process they were the first ones, because the table had provided them with the opportunity to discuss the research.
Also, organic is a bit different from all the other commodities, because they don't have check-offs. They don't have a regular way of funding, because the check-offs at the provincial level are commodity-based. Their money came from processing companies rather than from the producers themselves.
So it was win-win for everybody. It was quite effective.