I wasn't so much talking about the supply chain, but when it comes to policy around this sense of animal welfare, do we set a bar that everyone kind of accepts? Otherwise, at the moment the bars are like this. For certain groups you want to supply, the bar is here. For other groups that are looking for supply from you, the bar might be there. So you end up having double standards.
Let me go to Brian. There's a chart in some of the documents we have that shows in the red meat sector, specifically beef, a downward trend over the last number of years. You said you may need to have more rationalization in the herd across the country. We may actually see a day when we're slaughtering more in the States—live animals from up here being slaughtered down there.
Where do you see that slaughtered animal ending up? Would it be in an export market or back to us? Do we become the raw resource? We have the animal, perhaps because the land is cheaper—and I agree with you, by the way, that in eastern Canada, at $10,000 an acre, forget it. There's no sense roaming a cow around land that's $10,000 an acre.
If you had a crystal ball and were looking forward 10 years, where would you see this heading?