Okay.
You also made a comment that domestic consumption is down 16%, which I think is a concerning number to the industry. We're working to improve the exports to outside.
I wonder if you can give me some idea of a strategy that is in place to increase the domestic use of pork. It's always important to have international markets, but the main one should be your own first. When I hear those types of reductions, I wonder if there is a strategy in place of promotion, of how to market and increase those consumption rates within Canada.