I couldn't agree with you more. We are working on that issue.
But I think there are two issues here. There is the issue of making sure that the animals are moved correctly and the public image is there, but then there's also an education that's required by us as an industry to make them understand that when we're moving the animals correctly, there still may be objections to how the animals are moved. What we need to ensure is that we're doing it the right way and we're educating the consumer that we're doing it the right way as to how the animals are done. Today we wanted to show you a video that we made of how to do things properly.
So you are correct. There's an education campaign and there's an insurance campaign, and we're working with our customers and the public to make sure things are done right.