We consult with industry, which calls the shots in terms of priorities to make sure they are aligned with its needs as far as the market, commercialization, production costs and so forth go. So that really guides the process. Our role is to figure out how we can help industry from a scientific standpoint, so it can do the best possible job of meeting the challenges associated with those key issues of concern.
On April 9th, 2014. See this statement in context.