I would add, as an example, that the work we did was also at the end of the Growing Forward framework with the export market for food-grade soybeans to Japan. We had done some research to come up with the non-GMO food grade. It's done here in the Ottawa area, and it involves people in Prince Edward Island in the production.
So we came up with a product that was quite different in terms of feeding the market in Japan. Then there was some funding.... Again, I'm not sure I have all the words right for the terms of the program. There was a program in the department that we used and we mobilized to send a few...to scale up the thing, to produce more, and have containers. When you test-market you can't really test it with a research plot.... For instance, volume; you need volume, large volume. I think it was quite successful in testing the market and informing the next stage of science, because it's iterative.
So I think that was an example that was quite well received.