I think it goes back to communicating the science an, of course, to using science as that base, and to having credible people within industry but also outside of industry to bring that science and those people forward when we're going to have those discussions.
At the end of the day, it's also about having relationships so that if they have a question, they'll come back to those people, instead of speculating or going to people who aren't using science. It's about always having that credible, fact-based approach. That's really the approach our industry has taken.