The research part creates the discovery. That's where the real value is. It's something new, something better, something we've never seen before. You have that idea, that concept, and then now you need to do the work it takes to get it to the marketplace. There's adaptive research, applied research. There are all the partnerships you need to bring that kernel of a concept all the way along. We invest very heavily in that upstream part.
What I'm suggesting to the committee is that we should invest just as heavily in that second part. How we do it is part of the discussion. One of the ways to do it is to create a purpose-built organization like mine that's there to say, “Okay, you take those ideas and deliver them into the marketplace as best you can. Build the relationships, the science partnerships, the business partnerships, the grower partnerships in order to do that.”