One of the things most of the major retailers, or definitely the advanced ones, throughout North America are looking for is the traceability on it. We were leaders certainly in the food safety aspect of it. We were almost first out of the box in the produce sector in Canada to provide a leadership role on the food safety certification of our growers. We have had mandatory food safety in place since 2006.
We also have mandatory trace stickers that go on every piece of fruit where applicable that can trace it back definitely to the farm. Now we're looking at through the produce traceability initiative, which is a global initiative, trying to identify a single methodology in advancing that to the total sector from the farm right through to retail.