Is it getting out as much as I'd like it to? Absolutely not. Part of the reason is that it's not on the radar of many businesses.
I'm envious of what WRAP has been able to achieve. It hasn't been able to achieve that with a $20 donation overnight; it's taken years. That's spawned a multitude of initiatives around the world. WRAP has, by far, made a positive return on investment from public dollars. The Food Chain Centre, which Dr. Peter Whitehead formerly directed, made, from memory, over 1,000% return on public investment within less than five years.
There's a lot of opportunity out there, and we're not taking advantage of it.