Yes. One of the projects was, again, with Loblaw and peaches. It was focused on looking at the present situation and what was occurring. This was in Ontario.
We've identified that in some years in Ontario a significant percentage of peaches grown in Ontario will actually go to waste in Ontario. There are a number of reasons for that, including when they were harvested, when they were picked, how they were packed, how they were cooled, how they were distributed, how they were displayed in stores, and how they were handled at every point. We first measured what was actually happening and then introduced a series of improvements in conjunction with Vineland Growers, with Loblaw, and with the involved producers and the distribution trucks. That led to reductions in waste.
We also proved that it's not all about price. There's a decent segment of consumers out there who actually will pay more than an above-commodity price for something they actually value—hey presto!—and we have an industry that largely, worldwide, focuses primarily or to a large extent on price.
So we've worked there and we've worked on other projects—for commercially sensitive reasons, I can't name who they were—where there have been significant reductions in waste, both here in Canada and in the U.S., from the food perspective, the energy perspective, and the labour perspective. One particular vegetable-processing facility has saved $7 million a year by reducing waste. They're not selling any more product. That $7 million has nothing to do with revenue. It's all reduced waste.