From the U.K. perspective, Peter Whitehead would be the best person to answer this. I will answer it as a third party and from what I've seen around the world.
It's primarily from an economic and environmental perspective. The sums are there. There is a growing body of evidence that shows it's worthwhile for public institutions and governments to invest some resources. In the U.K. the government effectively made a handsome profit on the investment they put into the Food Chain Centre. They've looked not only at how businesses have actually transitioned, but just for the businesses they have measured, which are not the wider industry, at what the businesses have done with it. As well, of course, their increased profitability leads to increased taxes. So you get a return on the investment from a tax perspective as well as an economic export, and people will look up to you. They look up to the leading industry.
Earlier we mentioned traceability. Two months ago I was in Australia with the Beef Farmers of Ontario, looking at their cattle traceability systems. Countries are actually approaching Australia, paying more for their cattle at times, because they see them as a real quality supplier of cattle.