Thank you, Chair. This is a very interesting discussion.
I'll be a little bit of a devil's advocate here. As a taxpayer here in Canada, I wonder why I should be concerned about food waste. If I look at Canadian issues versus U.K. issues, is the issue in the U.K. what to do with the waste and where to put it, or is it basically how to use that waste up? Or is there an economic benefit for the chain and for the consumer in seeing it reduced? What is the driver to say, “Hey, we should take a really strong look at this”?
Maybe just help me get through that.