I'm not suggesting that that's not a good thing, that they can continue to have 99%.... What I'm suggesting here is that in Canada we're maintaining about 90% or 95%, whatever the number is. To me, that is pretty good, particularly when we think about Canada as a trading nation. We're trying to get new agreements right across the world for exports of Canadian products. We know that Canadian products are one of the standards in the world; we make some of the best stuff. In particular, this artisan cheese, I understand, got a gold medal, and another bronze medal, as I understand it. I think that potentially we need to be able to compete everywhere in the world. That's sort of where I'm going on that particular thing.
As I also understand it—and you can correct me if I'm wrong—Canadian cheeses will still be able to keep their trademarks that go into Europe, the European market.