It would be a good idea in the interest of supporting companies and manufacturers. In fact, it would not be a subsidy, but a program based on participation. A company could invest a dollar and the government could match the amount. It would be shared and equal financing.
Of course, this money would first and foremost go to training. I think that a first step needs to be taken in that regard. It is important that Canadian companies know exactly which countries to target within the framework of the free trade agreement. They have to know how to go about finding those markets and know what exactly they can do to position themselves.
There is also a lot of networking that needs to be done when it comes to food distribution in Europe. We really have to take advantage of our head start. We have do that now. It's all very well and good to talk about the market and to make the market accessible, but we have to get into it now. As we said, we have to start playing hockey. Everything is there, everything is ready, so let's go to centre ice right away so that we do not get outplayed in the medium term.