It's interesting. I was the president of the Canadian Wine Institute through the years leading up to that as well as the Wine Council of Ontario and the British Columbia Wine Grape Council, and you're right. Many people feared it would be the death of the wine industry in Canada, and in fact with the new competition it actually forced the Canadian industry to produce better-quality products and to re-evaluate what their opportunities were. It has changed the industry dramatically. That simply is one of the benefits of competition.
On February 19th, 2015. See this statement in context.