Thank you, Mr. Chair.
My thanks to the witnesses for being with us this afternoon. As you can tell, I speak French. I come from the Lanaudière region of Quebec, and I represent the constituency of Joliette, where we have maple syrup producers.
Maple syrup is a 100% natural product whose flavour and colour vary throughout the season. In 2012, organic maple syrup made up 20% of Quebec's entire production, making it our largest organic product. However, consumers are not well aware of the distinction between organic production and conventional production.
In your opinion, what steps could be taken to allow consumers to become more aware of the distinction between these two production methods? Like everyone else, I always thought that maple syrup was a natural product.