Yes. In Quebec, syrup can be traced all the way to the farm. Whether the syrup is organic or conventional, European consumers want the product to be traceable to the farm. Each barrel of syrup that goes to market is graded. We have a higher standard in Canada than they do in the United States. Of course, if the syrup is also packaged and bottled in Canada, it is easier to trace. We know that our product is competing with other sugar products. So we must set ourselves apart using things like that so that our product stands out in world markets.
On November 26th, 2013. See this statement in context.