I think a lot of what we could do is incredibly low-lying fruit. We could change the terms “seasonal agricultural worker” and “temporary foreign worker”. These have negative connotations to people who don't understand that the program has been in place for five decades and is incredibly valuable on both sides of the equation.
The workers who come to Canada are typically very happy to have the opportunity to come here and to make the money that they make. It's like what happens in eastern Canada: We see our guys go west to Fort McMurray and make big money, and they're isolated from their families and it's very similar. However, the public lens is very unfavourable.
I encourage government to have a look at everything it does to contribute to or erode public trust. I think that for producers, typically it's like having a billion feathers stacked on you. It's going to kill you. Every little thing that we do to make people look sideways at farmers ends up having a massive impact on mental health.