Evidence of meeting #23 for Canadian Heritage in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was fashion.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Joanne Watkins  General Director, Fashion Museum
Jean-Claude Poitras  President, Fashion Museum
Catherine Cole  Secretary-General, Commonwealth Association of Museums
Robin Etherington  Executive Director, Bytown Museum
Alexandra Badzak  Director and Chief Executive Officer, Ottawa Art Gallery

8:45 a.m.

Liberal

The Chair Liberal Hedy Fry

I call this meeting to order.

Today we are reviewing, pursuant to Standing Order 108(2), the state of Canadian museums. Today we have two hours with museums, but we need some time to do some in camera work.

Our first hour will be with the Fashion Museum and the Commonwealth Association of Museums. For the Fashion Museum, we have Jean-Claude Poitras and Joanne Watkins, and for the Commonwealth Association of Museums, we have Catherine Cole, secretary-general.

I want to thank our witnesses for coming.

I want you to know that each group has 10 minutes to make their presentations. I will give you a two-minute warning when you're at eight minutes so you know you have two minutes to wrap up. Then we will go to questions and answers.

Ms. Watkins, you may begin.

8:45 a.m.

Joanne Watkins General Director, Fashion Museum

Thank you, Madam Chair. Good morning, everyone.

Thank you for giving us an opportunity to appear, as representatives of a museum, before the House of Commons Standing Committee on Canadian Heritage.

My name is Joanne Watkins, and I have been working in the museum environment for more than 30 years. I have been director of an interpretive centre and of an ecomuseum, and I am now the general director of the Fashion Museum. I was also coordinator of a regional network made up of 17 museums. I am currently a member of the Montréal Museums Society's board of directors.

I would like to introduce Jean-Claude Poitras, fashion designer, multidisciplinary designer and the recipient of many awards and honours in Quebec and in Canada. Mr. Poitras received the Order of Canada in 1995, the Ordre national du Québec in 1996, and was elevated to the rank of Officier de l'Ordre national du Québec in 2012.

Together, we will talk about the realities of our museum, as one example among other small institutions, in an environment where financial resources from all sources are limited.

8:45 a.m.

Jean-Claude Poitras President, Fashion Museum

Taking on the role of chairman of the Fashion Museum's board of directors is a wonderful challenge that I accepted because I believe fashion to be vital to Canada as a whole. I have been part of this environment for years. I have really taken my collections around the world. I have had many exhibits in the United States and across Canada, but that goes without saying. I have seen that a number of countries have fashion museums. That is how a people's pride in that exceptional industry is built. That is why I agreed to chair the board of directors of this museum, which remains an overly well-hidden treasure.

The Fashion Museum, which was called the Musée du costume et du textile du Québec—Quebec museum of costumes and textile—until recently, is 37 years old. Created in 1979 in Saint-Lambert, the museum relocated in 2013 to Bonsecours Market, in Old Montreal, in order to enjoy operating conditions more conducive to achieving its mission. Its collections, built up over the years through donations from Canadians, are kept in a museum reserve. They contain over 7,200 items originating from Quebec, Canada and abroad.

The museum's documentation centre contains nearly 900 specialized works on fashion, its artisans, its designers, textile, of course, textile art as a whole and fashion history. The Régor collection, which is currently being worked on, consists of about 5,000 fashion magazines, journals and drawings. It was loaned to the museum by Library and Archives Canada in the 1990s.

Since 2011, the museum has redefined its mission to make textile and clothing heritage, ethnology and fashion the museum's key research, conservation and education themes.

Guided by a duty to remember, develop and share clothing and textile heritage, the museum's activities and products also reflect the creativity and vitality of the present. Between tradition and innovation, the Fashion Museum takes pride in displaying Quebecker and Canadian creations, but also international artifacts, in order to shine a spotlight on artists and artisans who have been part of or are still part of fashion's success across the country.

The Fashion Museum has carried out various outreach initiatives through in situ and extramural virtual and temporary exhibits, educational and mediation activities, publications, workshops and conferences. The activities proposed by the museum are intended both for a broad and general public, and for clienteles with specialized interests. Its boutique contains products related to those themes—fashion, costumes, textile and fibres.

Montreal has some 40 museums, nine of which are located in Old Montreal, including the Fashion Museum. Although this network does include some major institutions and important national historic sites, it is mainly composed of smaller institutions that are well spread out over the territory. Their uniqueness should be preserved. The engagement of the communities that have given rise to those institutions and of the citizens, individuals, collectors and patrons who contribute to them and support them should be given sustained recognition.

8:50 a.m.

General Director, Fashion Museum

Joanne Watkins

The Fashion Museum has had to tackle significant challenges for several years, with issues that are common to many institutions in Canada and in Quebec, according to our museologist colleagues.

The first challenge is the diversification of financial resources. Museums—without taking into account all the non-profit organizations involved in the health, education, environment and culture sectors—are looking for financial partners to support activities related to their reciprocal mission. As a result, it is difficult to obtain funding from corporate organizations and even public organizations, since the number of applicants is growing. Despite a successful redeployment plan, including significant museum facilities, financial results trending up and increased attendance, the Fashion Museum must now deal with financial adaptation that requires greater diversification of its resources, since the budgets needed to fulfill those mandates are lacking.

Like many other small museums in Quebec and Canada, the Fashion Museum is facing a difficult financial situation. Governments' gradual disengagement from providing funding for cultural institutions and events, and competition from national and provincial museums for philanthropic donations largely contribute to this situation. Regional and national associations have been able to attest to this for several years now. Museum management teams are intensifying their efforts to find the funding needed to carry out fundamental museum functions, and that has now become almost full-time work. When museums have small teams, the management is looking for money almost on a full-time basis. It is quite a challenge to do more with less in a constantly evolving competitive world without losing sight of the conservation of heritage we have been entrusted with, for everyone's benefit, and for the benefit of future generations in particular.

Let's talk about the actions undertaken by the Fashion Museum. Since 1987, the museum's operations have been supported by Quebec's department of culture and communications, whose funding accounts for about a third of the budget the museum needs to operate. The museum's independent revenues are generated through admissions, memberships, rentals and various activities, such as guided tours, workshops, courses, conferences and benefits. We also hold an annual fundraiser. Over the last two years, the museum has been benefiting from the generosity of a patron who is contributing vintage items and accessories to its boutique inventory. The boutique sales are now an important portion of the museum's revenues. I will come back to the necessary support if I have enough time.

The second challenge is the creation of a permanent team. A museum's management consists of many challenges for each of the duties to be performed. We believe that the main challenge has to do with creating a permanent team. That is a crucial challenge for the Fashion Museum. Every year, the museum submits the maximum number of requests for public funding for the hiring of active or graduate students and contract workers, but without really achieving its financial objectives. In fact, the responses do not always meet the expectations or the needs.

Moreover, job insecurity, less than competitive wages—the programs often cover only minimum wage—the versatility needed in terms of skills and experience, the short project time frames, without taking into account the lack of social benefits, make the hiring and retention of employees a major challenge and an ongoing juggling exercise. Despite sustained efforts by both the management and the board of directors, as well as strong expenditure management, the minimum operating budget needed to ensure the Fashion Museum's day-to-day operations, by qualified staff, has still not been reached.

Let's talk about the steps taken. Annually, the museum submits a huge number of requests for funding under public organizations' existing programs, both for....

8:50 a.m.

Liberal

The Chair Liberal Hedy Fry

You have two minutes left.

8:50 a.m.

General Director, Fashion Museum

Joanne Watkins

... specific projects and the hiring of temporary staff. This year, in order to be as specific as possible about its needs in terms of human resources, the museum has defined the major sectors covering all of its members for which it is important to consolidate and establish permanent positions in addition to the three current positions.

The third challenge is the recognition of collections. The Fashion Museum's presence in Montreal is garnering a lot of interest from clothing and textile collectors. They see it as an ideal place for the study, preservation and promotion of their collections. The current exposition called “Parcours d'une élégante”, which is made up of donations from a single collector and museum donor, has that kind of an influence on visitors. We are getting more and more donation offers of clothing, accessories and objects. However, the management of collections and the reserve—especially since the Fashion Museum's facility is located a few kilometres away from our site—requires means, and human, material and technical resources for which a specific budget must be set aside. Since that important function for a museum is not visible, and especially since it does not generate any revenue, it is often dealt with intermittently among many other priorities.

I will close with the fourth challenge, the promotion of the Canadian museum network.

The Fashion Museum is facing significant competition, since Montreal has a strong offering of culture and entertainment. Other museums are also putting a lot of energy into the promotion and smooth operation of their activities, and that unfortunately leaves little room for collaboration among institutions. Through their imposing visibility and notoriety, major institutions are strongly overshadowing the small ones instead of playing a unifying role. So museums are competing, and mutual assistance is difficult due to a lack of staff available for the needs of others. In addition, small institutions suffer from the crushing media dominance of the major ones.

The Fashion Museum had a lot of visibility when it moved to Montreal in 2013 and when it changed its name in 2016. However, a number of advertising tools have become obsolete and should be updated. All the signage inside Bonsecours Market, which is home to the museum, must be reconsidered.

8:55 a.m.

Liberal

The Chair Liberal Hedy Fry

Ms. Watkins, I will let you have a few seconds to round out your sentences, but I'm going to have to cut you off. I'm sorry.

8:55 a.m.

General Director, Fashion Museum

Joanne Watkins

Thank you, Madam Chair.

The support of Canadian Heritage is necessary for all of the challenges. Of course, the department has put forward programs, including the endowment incentive program, the museums assistance program (http://canada.pch.gc.ca/eng/1456325095980), and so on. However, collaboration in terms of institutions' operations should be considered. When there is no firm operating budget and we constantly have to submit requests for specific projects, the management of requests and specific projects prevents us from doing the work we should do regularly, since—

8:55 a.m.

Liberal

The Chair Liberal Hedy Fry

Ms. Watkins, you may have an opportunity to make some points when you're being asked the questions, but you are now at 11 minutes plus.

8:55 a.m.

General Director, Fashion Museum

8:55 a.m.

Liberal

The Chair Liberal Hedy Fry

Thank you very much.

I will ask Ms. Cole of the Commonwealth Association of Museums to go ahead for 10 minutes, please.

8:55 a.m.

Catherine Cole Secretary-General, Commonwealth Association of Museums

Madam Chair, vice-chairs and committee members, thank you for the opportunity to speak about the current state of museums in Canada.

I began working in museums when I was 15 years old as a volunteer in a volunteer-run county museum in Ontario. I've worked in heritage interpretation and curatorial positions in large and small museums, and as a consultant on cultural planning and policy development, strategic research, and innovative community-based arts and heritage initiatives throughout Canada, particularly in the north, for more than 30 years. I've also worked internationally, and as secretary-general of the Commonwealth Association of Museums, I have a global perspective on this issue.

CAM is a Canadian not-for-profit corporation with a focus on human rights, social justice, and the advancement of the museum profession throughout the Commonwealth.

I'm going to talk about the state of museums in Canada in terms of the five essential functions of museums, how museums can and do benefit society, and how CAM is positioned to influence international heritage policy and practice and contribute to Canada's positive global reputation in the museum sector.

The international definition of a museum is:

A non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment.

The way each of these five essential functions is carried out has changed considerably in recent years, in Canada and elsewhere. There's a tendency for the public to focus on exhibitions and programs, but the unseen work in the back of the house—acquisition, preservation, and research—is equally important and directly impacts the quality of what the public sees.

Public funding has not kept pace with museum functions. Museums globally are constantly reassessing what it means to operate in the service of society and its development and are acting upon the UN sustainable development goals, addressing issues as diverse as safety, equality, and sustainability. Within Canada, the UN Declaration on the Rights of Indigenous Peoples and the Truth and Reconciliation Commission's calls for action impact all heritage institutions.

Museums operate in the public trust. Their assets are publicly owned.

Many Canadian museums were established as centennial projects in 1967, housed in heritage buildings that require restoration or in purpose-built facilities that require maintenance and/or expansion.

There are new museums to be established. Nunavut became a separate territory in 1999 but still does not have a territorial museum. The country is increasingly urban, yet Vancouver is the only large city in Canada that has a city museum.

In terms of the five functions, our collections may be valuable monetarily and are priceless in terms of Canadian heritage, but they do not necessarily reflect broad themes in Canadian history or more recent events.

Museums have limited ability to collect, due to the lack of storage space and human and financial resources. When significant artifacts that would improve collections become available, museums may not have the resources to collect them. Some have removed objects from their collections, whether to free up space or to raise necessary funds.

As for preservation, museums have limited ability to preserve artifacts in their collection, due to the lack of space and particularly the lack of trained conservation staff as a result of stagnant or reduced operating budgets. Mid-sized museums have reduced the number of curatorial and conservation positions to introduce new positions in programming, marketing, fundraising, communications, and new technology, for example.

In terms of research, most museums do not have the resources to conduct any research or only conduct research for specific exhibition projects. As curators retire, their knowledge is often lost rather than transferred to new staff.

With regard to exhibitions, the concept of permanent exhibitions is passé. Visitors expect to see regularly changing exhibitions, although museums do not have the resources to change exhibitions as often as either museologists or visitors would like. It is difficult for small to mid-sized Canadian museums to develop exhibitions that travel within the country and for any but the largest Canadian museums to participate in international travelling exhibitions that would feature Canadian heritage.

With respect to communication, as educational institutions, museums offer resources for teachers, curriculum-based education programs for students, and informal continuing educational opportunities for adults. As community centres, they serve as the community safety deposit box by housing important collective memories. They can provide programs to address specific social problems, integrate marginalized people, serve a preventive justice role, enhance health and well-being, and often act as a drop-in centre for seniors.

As cultural tourism attractions, they can draw people to a community and keep them there longer. As economic regeneration drivers, they can revitalize downtown areas. As catalysts for creativity, they offer a respite for the pressures of today's world and inspire visitors to think about an incredibly diverse range of topics.

Changing demographics have had a huge impact on institutional mandates. It is increasingly important to understand world cultures. Traditional audience members and volunteers are aging, and museums are reaching out to younger people as audience, volunteers, staff, and board members.

Within Canada, the proportion of immigrants and, in parts of the country, aboriginal people is increasing. Museums are becoming more responsive to their communities, engaging aboriginal people and new Canadians in board, staff, and volunteer roles, partnering with aboriginal people and ethnocultural communities for the development of exhibitions related to their cultures, and developing exhibitions and programs that are more meaningful to diverse people.

Museums are subject to pressures similar to those of other cultural and educational institutions. The increased emphasis on teamwork and partnerships has made the planning and execution of projects more challenging and time-consuming, as well as often richer and more rewarding. Potentially this extends to international collaboration.

Museum work has become more complex due to issues of identity and demographics, but also because of technological innovations, which have made new ways of working possible but have also created another layer of work within museums.

Exhibits, whether new media contemporary artworks or interactive exhibits in other types of museums, can be challenging technologically. Visitors expect sophisticated interactive elements in physical and virtual exhibitions that are often beyond museum budgets. Museum salaries are low relative to one's education and experience. Many museums have cut back on the number of staff or the number of hours worked, or both, in order to balance the budget, yet the output of museums has not been significantly reduced.

9:05 a.m.

Liberal

The Chair Liberal Hedy Fry

You have two minutes.

9:05 a.m.

Secretary-General, Commonwealth Association of Museums

Catherine Cole

In fact, it has increased due to the pressures mentioned above.

The proportion of public funding has decreased, while the proportion of earned revenue, corporate sponsorships, and foundation and private donations has increased. Museum workers spend an increasing proportion of their time identifying potential sources of funding and applying for project funds.

As for the Commonwealth Association of Museums, it is positioned to influence international heritage policy and practice and to contribute to Canada's positive global reputation in the museum sector. It is committed to help facilitate initiatives and changes within a global context that may result from this review of the state of museums. As an affiliated organization of the International Council of Museums, CAM participates in the advisory committee and votes at meetings of the general assembly. As an accredited commonwealth organization, CAM can send two official delegates to the commonwealth heads of government meetings and the Conference of Commonwealth Education Ministers.

CAM is collaborating with ICOM CAMOC, Collections and Activities of Museums of Cities, on a new project about migration that will explore how to encourage the participation and inclusion of migrant populations in what Doug Saunders has called “arrival cities” and foster dialogue between diverse people and urban environments.

9:05 a.m.

Liberal

The Chair Liberal Hedy Fry

You have one minute.

9:05 a.m.

Secretary-General, Commonwealth Association of Museums

Catherine Cole

CAM has also initiated a project in Africa on how to develop policy and legislation on human remains management, an issue of concern to Canadian museums as well.

Our international internships, supported by the Young Canada Works program, are invaluable for the interns and host museums, but they're underfunded. We also have an introduction to museum studies that we offer through distance learning, which benefits people in remote communities who are unable to participate in professional training.

In closing, I would like to draw to your attention how CAM plans to commemorate Canada 2017 as it addresses particular issues and challenges facing museums and the broader heritage sector.

Next year in Calgary we'll hold a two-day study tour of Blackfoot heritage sites in southern Alberta, a one-day indigenous heritage round table to create an action plan in response to the UNDRIP and the TRC, and a two-day international symposium on heritage and nationhood. These events will showcase Canadian heritage to the world, contribute to the debate about indigenous heritage, and provide opportunities for Canadian museum professionals to learn from the experience of others internationally.

9:05 a.m.

Liberal

The Chair Liberal Hedy Fry

Thank you very much.

Now we will go to the question section.

The first round will be seven minutes, which means seven minutes for questions and answers. I would ask you to all be as concise as you possibly can.

We will begin with Mr. Vandal from the Liberals.

9:05 a.m.

Liberal

Dan Vandal Liberal Saint Boniface—Saint Vital, MB

Thank you very much, Madam Chair.

I want to first put my questions to the Fashion Museum representatives. I will initially talk about the financial aspect and the budget.

What is your annual budget?

9:05 a.m.

General Director, Fashion Museum

Joanne Watkins

It has varied from year to year for 37 years. The museum receives a set subsidy, but we have to find money through projects, programs or other activities.

I would say that the budget varies from $300,000 to $500,000 annually. To meet the needs, the budget would have to be about $500,000. So, in the years when the budget is $300,000, there are fewer visitors or fewer exhibit projects. Collection management is set aside somewhat.

9:05 a.m.

Liberal

Dan Vandal Liberal Saint Boniface—Saint Vital, MB

What is the budget for this year?

9:05 a.m.

General Director, Fashion Museum

Joanne Watkins

It's $300,000.

9:05 a.m.

Liberal

Dan Vandal Liberal Saint Boniface—Saint Vital, MB

A budget of $300,000 means that....

9:05 a.m.

General Director, Fashion Museum

Joanne Watkins

It's a difficult year.

9:05 a.m.

Liberal

Dan Vandal Liberal Saint Boniface—Saint Vital, MB

It's a difficult year.

What percentage of the budget comes from governments, the private sector or foundations?

9:10 a.m.

General Director, Fashion Museum

Joanne Watkins

Between 35% and 40% of the funding comes from the Government of Quebec. Employment programs, which are also government programs, probably provide an additional 10%. There is Emploi-Québec, Canadian Heritage—through the young Canada works program—and Canada summer jobs. So that's more money from governments. Independent revenues account for 20%. To cover the rest, we try to find funding through specific projects or collaborations with patrons.

However, it is very difficult.