Thank you very much for having me here today.
I've spent the last eight to 10 years thinking about the deep connections between young people and their digital worlds. The question of the impact of children's and adolescents' exposure to online content is crucial, especially as we're in this moment of great change with the web as we move to one centred around AI and an unfolding metaverse.
To start, I have a few points.
Young children and adolescents are deeply entwined with their online culture. The old way that we might think about the digital space as separating a real life from an online, digital life no longer works. Children are enmeshed in the digital, so any sort of abstinence-based solution, such as turning it off or blocking youth from social media, is not really a viable option.
The second point I want to make is that the Internet has enhanced children's lives in many ways. It's a space of social connection, community, play, fun and information. There's lots of research indicating this. For example, a lot of LGBTQ youth have found social media to be a lifeline for their own identities within communities, but of course, as we do this, we need to make sure that children have safe, productive and ethical Internet experiences on social media.
Social media influencers, unlike in other forms of media, are often young people themselves. They often come from the same communities that their young followers come from, and this creates a certain authenticity and credibility that these influencers have with young users. Often, young people can develop parasocial relationships, meaning that they feel like these influencers are their friends or they have connections with them, so they give them a lot of their trust and their time.
Social media platforms, as you know, are designed to keep a user on and scrolling for as long as possible. To do this, they have access to a huge amount of data that keeps users endlessly scrolling and trolling, and they can tweak their algorithms in real time to ensure this. There are all these pervasive design features baked right into social media platforms to capture and hold users' attention. This puts young people and children—and, frankly, all of us, as I'm sure we all know that endless scrolling—at a massive disadvantage in countering this, because we don't have access to those same resources.
Knowing all of this leads me to thinking about the impact that social media influencers have on young people.
First, they have a huge influence on how young people spend their time. Many young people—like us, probably—struggle to control their use of social media. The World Health Organization recently surveyed 280,000 youth aged 10 to 15 and found that more than one in 10 teens indicate that they struggle to control their social media use and experience feelings of withdrawal when not using it, and I think this is only growing.
At the same time, a survey in the United States reported that 51% of teenagers spend at least four hours a day using a variety of social media apps. There's little information on young children using them, because they're not supposed to be on social media, even though we know they either are on social media as content or are on social media themselves; there's not a lot of information on young people.
All of this being always on and always scrolling has a huge impact on children's overall health. Research has indicated that there is lower academic performance and that it often impacts young people's sleep, along with many other health and well-being impacts.
The other aspect I talked about is trust. Influencers on social media are given a huge amount of trust by young people, but these influencers, as we know, aren't regulated and often don't have qualifications. We can be really concerned about the long-term social media habits of young people when they're learning information coming from these influencers that is based on unregulated content, unlike the traditional media sources that many of us grew up with, which have professional infrastructure such as fact verification, qualified media professionals, etc.
There are numerous outcomes that result from this increased trust. First, there's a wider dissemination of disinformation, which has a huge impact on young people. We have this spread of false information around health, politics and social issues, leading to widespread disinformation. Recent examples include a reinforcement of unrealistic beauty or lifestyle standards. We know that social media influencers curate these images that look authentic but are highly constructed, which can lead to dissatisfaction, negative self-comparison and maybe lower self-esteem. Also, there is the promotion of unhealthy, harmful or dangerous products like diet pills, detox teas and a range of products that are unapproved.
The second impact of the trust is that there's a huge potential for the radicalization of young people. We can see this clearly with the growth of social media influencers like Andrew Tate, who are currently radicalizing young boys into extreme misogyny. This has far-reaching impacts on young people—those who have been radicalized and also the culture of young people as a whole. Current research shows that this has had an impact on both school environments and the professional life of female teachers. A lot of female teachers are struggling, teaching these misogynistic boys.
Finally, there are concerns globally about children's exposure to hate messages and violent images online. This, of course, impacts their well-being and also their sense of their rights. A recent UNICEF study found that globally there's a steep rise in exposure to this. This exposure can lead to potential mental health issues but can also have an impact on perpetuating racism, hate and deeper misogyny.
My last point is on the lack of privacy in the collection of data by social media companies. We know very little about where this collection of data will go and about where it will go over the long term. I think this is a really important focus. What happens for a child over their entire life course when this information may be bought and sold to third parties and end up in many different spaces, particularly when it's scraped up into AI predictive tools? We could imagine an AI predictive tool designed for university admissions, insurance companies or employee services having access to data from across a child's life course when they become an adult. There are many serious concerns about the impact of this on young people over their life course.
Children have a right to a safe, productive, diverse and ethical Internet experience, and yet we also know that the social media spaces our young people take up and spend so much time in were not created for young people and were not created with their needs and interests in mind. I ultimately think that tech companies need to be held accountable by governments, by the media and by the public to live up to their social licence to operate and their social and corporate responsibility to create a fun, productive, safe, diverse and ethical Internet experience.