I will make a comment, though, that you perhaps would appreciate. Up until three years ago, trying to get resources to work on these chemicals was not a particularly easy thing to do. The oil sands have had a great amount of publicity over the last three or four years that has made the availability of research funding quite easy to come by.
Believe me, when I was originally starting to find money to look at the toxicity of these compounds called naphthenates that nobody had ever heard of, and they weren't really all that concerned about whether or not it was an issue, people were not lining up at my door with truckloads of money.
Having said that, my standard is that I publish it in the peer-reviewed literature. I've published over 25 papers in the oil sands area, and no one has ever questioned from the industrial side as to whether or not it was appropriate that I publish it.