It works. Social media works.
I think it's a great opportunity, just the knowledge and the beauty and the aesthetics, and the issue of conservation. Then on the other side, there's development. I think this is what the north is about. It's not just one thing; it's many things. Sometimes when you have a challenge, it turns into an opportunity. I think people will share in that and be very happy to work along. I know the process when we started. We had the elders involved. It was a whole community thing. The rooms were full of elders at these meetings, to start working on the park. Rocky was there. I was there. Rick Hardy was there. There were all kinds of elders, all the people from the community of Tulita and the local environment who were all working on this project together. How could they reject it? They're the ones who helped build it.