Okay. Let me come to the sensible question that my colleague asked, which is the question on potential competitors.
I'm interested in what your value proposition would be in the marketplace. Keeping in mind the sensitivities around competition and things like that, can you give me a sense of what the benefit to Canadian consumers will be if this goes ahead? If you can't specifically tell me to your business, which I would like to hear about, what would the benefit to consumers be in general?