Mr. Chair, the amount that we've reflected, the $4.97 million at this point in time, is our best-guess estimate of what the media campaign will cost. It is our intention, obviously, to work with that amount, first of all; and secondly, should there be any flexibility or amounts that we do not use as part of this campaign, the funds will be returned to the centre. And that is also the only advertising campaign that we have planned at this point in time.
On December 1st, 2010. See this statement in context.