As an organization that has all these branches across the country, our feeling, as we've looked at this, is that because our core competency in terms of driving revenue really has come from the corporate community over the years, a real new area of growth for us is in mission-based individual givers. On the idea of attracting new donors from existing donors—and we realize that many of these people are already giving to other charities—having an additional incentive to make a larger gift or a new gift was for us one of the reasons why we felt the stretch tax credit was appealing.
On February 14th, 2012. See this statement in context.