Yes, just to pick up on this—because I actually don't believe a campaign like that would have the biggest impact—I'd like to focus back on something Mr. Jean said. In terms of how the CRA and the government look at the financial acumen and performance of organizations, they tend to put a high value on the programs that are delivered and lower values on administration and development costs. If you wanted to really develop a culture of giving, you would allow charities to actually do much more to inculcate that culture by going out and connecting, developing deeper relationships, making a longer-term connection with the individuals who are either donating now or could possibly donate. But all of our organizations tend to want to make sure that the bulk of our funding goes to programs, simply because those are kinds of guidelines we're given.
In my mind, if the federal government were going to do anything to look at increasing that culture, it would be to look at how we can ensure that organizations can do more outreach to do that themselves.