The way things would change on her bike trip is that she'd arrive at the winery, identify the wine she wanted, purchase it, and then ask the winery to deliver it to her home. The job would be done, and the winery would receive full retail price for that wine, as opposed to a lower f.o.b. price that would apply if she went back home and ordered it through her home liquor board with all the markups attached to it, plus the transportation charges. In other words, it would be retail price plus transportation charges to get it home, and it would be at her home within a couple of days.
On March 27th, 2012. See this statement in context.