I can answer that question for you.
I have dealt with U.S. importers. For them to do any kind of a marketing program for a single SKU, they want 5,000 cases of that single SKU in year one. I can tell you that in British Columbia, if you drew a line of the 200 wineries that produce more than 5,000 cases of wine in total, well over 50% of those wineries would fall off the table. We're a country of basically small family producers. Having that critical mass is a challenge.
Last year, by accumulating juice from other wineries, I packaged 8,000 cases and shipped to one chain in China. Those opportunities are there, but they're not huge, because it's challenging to do that.
This is a small step towards being able to grow the industry a little greater so that we may have those opportunities. We continue to garner huge recognition in competition for the quality of our wines, but we haven't had the commercial quantities in these regions to fulfill those markets in a meaningful manner.