The liquor board would order it from the winery at their wholesale price, so the $16 wouldn't be $16; it would probably be less than that. Then the liquor board would add their markups on top of that. It could bring it back to the $16 level or slightly more, depending on the cost of getting that product back across the country. Because liquor boards, depending on the province she's in, order a vast amount of wines, the wines would be consolidated within the existing shipment and probably wouldn't cost her that much more.
On March 27th, 2012. See this statement in context.