Well, first of all, certainly representing the CNGVA, we would like to recognize the federal government. We are benefiting now from the ecoEnergy for alternative fuels program, which is a $3-million, five-year program to build capacity really to help end-users change. For instance, whether it's training or codes and standards, we need to have consistency across Canada. This program is leveraging the same amount of money from the industry and has been a great success under Natural Resources Canada's leadership, so thank you very much for that.
I brought the map today. Obviously, there's a lot of investment going on in the U.S. that we're not yet seeing in Canada. This is really about scale. We have a market that's one-tenth the size and, of course, we have a lot more geography. We know that investment's going to flow where the richest opportunities are, and that's exactly what we're seeing in the U.S., where the private sector is targeting the densest trucking corridors to bring this fuel into the market.
It's definitely a challenge, and a challenge for us, sitting in a continental market, because we know it doesn't stop at the border. This is a very integrated market for goods movement in North America. I think that's a critical concern.
First, on the role for government, we really see that it's very helpful to be working on these capacity-building aspects.
Second, how do we get around this scale issue, particularly as we see the Americans taking a strong lead? I think the private sector is ready and is investing in infrastructure. We don't see any role for government in infrastructure. Where we do see a government role is in helping the end-users invest in these technologies. In fact, for every dollar the federal government would put toward fleet and users to adopt these lower GHG technologies, industry will invest $5 in infrastructure.
What's key about this is that we're at the start of a transformation. It's not going to affect just the on-road trucks. Some of you may have seen a CN Rail announcement: they're now going to demonstrate a locomotive between Edmonton and Fort McMurray. We're starting to also see tighter marine regulations coming.
On the question of what the investment window is to support this transformation, it's right now, and that is really the risk. I noticed Mr. Brison isn't in the room for the committee hearing today, but Irving Oil announced that it's going to offer LNG at five of its truck stops. Well, that's great, and that's probably about a $10-million investment at existing sites, but the real investment is to produce the LNG to supply those stations. Now, Irving operates in the northeast U.S., the Maritimes, and Quebec: where is that investment likely going to go in the absence of any certainty in Canada? There's a good chance it will go to the U.S..
It's that investment window at the front end, as we see this change coming in North America, that I think is critical in why we see a role for government in having a national look at this and making sure on a continent-wide basis that we have the level playing field we need.