First of all, it's in our interests as an industry to have a healthy dairy and poultry industry here in Canada. We are very dependent on the dairy and poultry industries. Unfortunately, what's been happening over the last several years is that these products, particularly dairy, are being priced off our menus. If you look at restaurant menus in the U.S. and in other countries, you see far more dairy on the menu. In light of declining consumption, we think it's within the interests of that sector, as well as our sector, as well as consumers, to come up with a reformed system that will allow us to grow the industry here.
On November 19th, 2012. See this statement in context.