This question is the right question. We see this as one of the missing pieces in this entire research ecosystem. It does exist, but it doesn't exist at the level that we believe will really provide a very energetic research environment in Canada.
One of the main reasons, we believe, is that this is a cultural issue before anything else. The private sector will have to understand that innovation will have to be the core of their businesses. If you do not innovate, regardless of how successful the business currently is today it will not continue to be successful in the future.
For many companies around the world, the private sector institutions that collaborate with universities, this is the primary purpose of the collaboration. They're in a constant search for innovation and are trying to find new ways, new methodologies, and new products through university-based research. There are—