When we get into the prevention business, that's always the debate we're faced with: whether we spend a dollar now to save it over the long term. We believe in the prevention area for dementia. When we see those numbers, we can do nothing but make the choice to try to prevent the disease today, because those numbers will swamp us in the future, and we know the issue and the concern.
My father had Alzheimer's for almost 10 years and passed away. We know how much strain and stress that puts on a family and on society.