I think these things are important building blocks to a future growth strategy for most companies in Canada. We have to admit that in the case of Europe, we won't see much growth over the next couple of years and yet it's still possible for Canadian companies to grow their business there by capturing new customers and more market share in Europe. It's not impossible for us to have growing exports to Europe even if they're flat for a couple of years, and importantly, we look at other markets for which slow means growing at 6% or 7%. That means you can have a very strong increase in sales in a market like that with just one or two customers. You go on one of those trade missions to China or Indonesia or some place, and one contract can make a big difference, because it will grow fast. I think we will be relying on this in the future. I'd like to think of the longer future as one in which most trade in the world will happen between these major emerging markets. I think the trade between Canada and the United States will still be very important to us, but small compared to the big trade flows. We need to get attached to those.
On November 4th, 2014. See this statement in context.