Okay. Again, what's difficult to square here is that we do see reports of increased profit in grocery retail. I hear what you're saying, that the growth in profit could have been larger if there wasn't some corresponding growth in costs that was pandemic-related. But there is a pretty consistent story of profit growth through the last number of years.
I want to make sure we don't miss that point either. We are talking about an industry that has seen consistent and strong profit growth, and apparently believes that that growth in profit is going to continue or we wouldn't see large increases in dividend payments and plans for share buybacks. That's something a business does if it anticipates continuing to have strong growth.
I wonder how it is that we explain that strong posturing on the part of grocery retailers in a context where, if I understand you right, their gains in profitability may be more tenuous than news articles seem to report.