First of all, it was an illusion by the salmon farming industry that the current rural jobs would move to urban centres. We believe that won't be the case, for a number of reasons.
First of all, it is very suited to rural communities, and it's in rural communities now that you have less expensive land. You would never want to be dealing with urban land prices, so small centres are more amenable. Also, there is a skilled workforce, including those who are working in wild salmon fish-processing in the rural coastal communities. But as another option for development, we also have the ability to expand beyond the coast to other places that aren't immediately on the ocean.