Today it's become part of doing business. It's not going to give us better prices—it may—it's not going to hurt us. Essentially it's become a market access issue in Europe. If we want to sell in some European countries we have to be certified. It's becoming more important in Asia and in North America. We tell stakeholders it's the cost of doing business in the seafood world today. You have to have a third party certify that your fishery is sustainable.
Yes, the provinces are helping fund it, as well as the industry.