Sure. I'd be delighted to.
Yes, we think it will. We know it works in other industries. In agriculture, the beef industry has a levy that funds all the Canada beef work. The pork industry has levies. In agriculture, it works very well. There's no real history in seafood though, so we're blazing new trails here. There's not a lot of history of this type of program in eastern Canada. It's tough to get people to think about it and it's tough to get people to think about regulating it. It seems that regulating and legislating anything new is very tough, but we simply have to make it happen.
The other example I like to use is the Alaska Seafood Marketing Institute. What Alaska has done is to raise $25 million a year on levies and on grants. They are the world leader in marketing seafood; likewise, Norway. Norway has an $80 million budget for their seafood export council—$80 million—and Norway, as we all know, is a world leader in seafood, and it works. It really works. I always try to pitch it this way. If we invest a penny in marketing lobster, we will make back a dime or a nickel or a quarter, in a heartbeat, but we need that penny. So it's tough.